McLaren Senna Tribute Edition Watch- University Project

Lewis Jarram
2 years ago
McLaren Senna Tribute Edition Watch- University Project

This limited edition watch has been designed for users of the McLaren Senna supercar, designed to pay homage to former legendary Brazilian F1 racing driver Ayrton Senna, this hybrid chronograph captures the speed and power of Senna's racing style whilst balancing the fluid aesthetics of the McLaren brand DNA. 

 

16 Weeks- Solo Project

Software- Autodesk Fusion 360, Keyshot, Adobe Photoshop

Hero Image
Hero Image
Close up of the watch showing the finer details of the watch face. 
Context View
Context View
Watch showcased on the wrist of Ayrton Senna showing the viewer how the watch would look in the real world. 
Specifications & Features
Specifications & Features
Presentation board which analyses the design features and reasonings behind the decisions made along with the specifications of the watch. 
Hybrid Technology
Hybrid Technology
The design of this board was to layout the link between the car and the watch and the main functions the hybrid technology can offer for the user. 
Design & Colour Options
Design & Colour Options
The user gets three colour options including Ayrton Senna Brazilian Yelow, McLaren Senna Orange and McLaren MP4/4 Red.
Inspiration
Inspiration
Additional board which showcases angles of the watch along with the legendary McLaren MP4/4 which Senna was most famous for racing in. 
Final Design Board
Final Design Board
This image was created in Adobe Photoshop using a Da Vinci style to showcase the final design of the watch. 
CAD Image 1
CAD Image 1
CAD image before materials and textures were added. 
CAD Image 2
CAD Image 2
The analysis of the CAD image created in Autodesk Fusion 360. 
Digital Sketch Work 1
Digital Sketch Work 1
Using Adobe Photoshop a wireframe design sketch was created to best showcase the design. 
Senna Bio
Senna Bio
Photoshop designed board breaking down the bio of Ayrton Senna. 
Senna Board
Senna Board
Photoshop designed board which showcase the glory of Ayrton Senna. 
Senna Facts
Senna Facts
Photoshop designed board which details the three main Senna facts. 
Current Market Trends Mood Board
Current Market Trends Mood Board
Researched and collated the current watch trends and their impressions for the future.
Design DNA Mood Board
Design DNA Mood Board
Understanding the Senna brand and McLaren design DNA was a pivotal part of the research process for the design.
Timeline
Timeline
This mood board showcases the important times in the racing life of Ayrton Senna. This timeline was used for some of the smaller design details for the final watch design.
Watch Design Trends Mood Board
Watch Design Trends Mood Board
Trends are an important part of the design process. Watch brands become an extension of the fashion world and reflect the state of travel within the design industry.

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